Why there’s nothing like Australia?
Our sponsor, Tourism Australia is the Australian Government agency responsible for promoting Australia internationally as a world-class destination for business and leisure. The organisation seeks to promote the country internationally through a broad range of targeted trade and consumer marketing activities – all underpinned by a consistent global campaign message: There’s nothing like Australia.
Tourism Australia’s Managing Director John O’Sullivan provided an update on Australian tourism’s performance, which continues to grow to record levels, to 17 FCA members who attended the luncheon briefing at the newly opened, Primus Hotel on Pitt Street, Sydney. He shared how the industry is tracking against its Tourism 2020 goal of growing overnight visitor expenditure to more than $115 billion annually by the end of the decade.
Tourism Australia is the Australian Government agency responsible for promoting Australia internationally as a world-class destination for business and leisure. The organisation seeks to promote the country internationally through a broad range of targeted trade and consumer marketing activities – all underpinned by a consistent global campaign message There’s nothing like Australia.
John’s presentation can be viewed on https://spaces.hightail.com/
