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| TOURISM AUSTRALIA UPDATE |
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As I mentioned last week, I had the chance to reconnect in person with our strategic partners in China in a visit which took me to Guangzhou, Beijing and Shanghai. For me, one of the greatest outtakes was how positive sentiment is towards Australia with Chinese consumers, and also how willing they are to spend their discretionary income on travel after being closed for so long. However, competition is fierce, as the rest of the world also looks to China to help rebuild their visitor economies. Pre-COVID, China was our leading visitor market where we welcomed 1.4 million visitors from China, contributing $12.4 billion in visitor spend – so we are doing everything we can to reclaim demand from this important market.
It was a busy week topped off by the announcement by Tourism Minister, Senator the Hon Don Farrell that Cairns will be the host of our ‘G’Day Australia’ event from Monday 9 October to Thursday 12 October 2023. The event brings together 300 travel agents from around the world to experience Australia’s world class tourism offerings first-hand and network with industry peers. You can read more on the event below.
Phillipa Harrison
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| Tourism Australia ACTIVITY |
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| G’day Australia 2023 to be held in Tropical North Queensland |
| The next evolution of Tourism Australia’s ‘Corroboree’ event, G’day Australia, will be held in Cairns from Monday, 9 October to Thursday, 12 October 2023. Delivered in partnership with Tourism and Events Queensland and supported by Tourism Tropical North Queensland, the event will bring together 300 qualified Aussie Specialists with 100 Australian sellers, for a combination of training workshops and familiarisations. Previously held in alternating years as Corroboree Asia and Corroboree West, this year’s G’day Australia event will be global, covering all key international markets. Further information regarding participation fees and how to apply, will be shared in the coming months. |
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| Dylan Alcott to join Destination Australia accessibility panel |
| Next week at Tourism Australia’s 2023 Destination Australia Conference, 2022 Australian of the Year, Dylan Alcott AO, one of the Australia’s most successful and well recognised Paralympians, media personalities and disability advocates will join a panel to discuss ‘Developing a Tourism Product Accessible to All’. Accessible tourism product and experiences are in more demand than ever before. Dylan will be joined by a panel of experts who will talk about how we can make Australia the most accessible destination in the world. Find out more about the event here. |
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| International market update live Q&A session |
| In the lead up to this year’s Australian Tourism Exchange (ATE23), Tourism Australia’s Industry Relations team are hosting a live Q&A session with our in market regional managers. The session on 10 March at 11am (AEDT) will focus on the Americas, China, Malaysia, Singapore, Indonesia, Japan and South Korea. Register to attend the sessions here. To support the sessions market update videos prepared by our international team can be viewed here. The videos provide insight into the state of play in each of Tourism Australia’s key markets. |
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| Tourism Australia supports historic Pride March |
| On Sunday 5 March, 50,000 people marched across the Sydney Harbour Bridge to celebrate and champion LGBTQIA+ inclusivity as part of the Sydney WorldPride Pride March. To celebrate the event, Tourism Australia hosted a breakfast viewing event at the BridgeClimb Pylon Museum. Attended by over 50 media, Friends of Australia and tourism industry representatives, guests enjoyed unparalleled views of the historic occasion from above. Under the stunning Sydney sunrise, guests dined on Aussie produce prepared by Luke Mangan and the team at Luke’s Kitchen and enjoying an electrifying performance by Sydney/Warrane Drag Queen KaraZmatiq. |
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| ATEC Tourism Tutorial – Maximising your sales appointments at ATE |
| Whether it’s your first time to ATE, or your first time in a while, join ATEC on 9 March at 11am AEDT as they discuss how to maximise commercial outcomes. Featuring top tips from tourism industry members who will share their valuable experiences, the session will explore the best ways to maximise B2B engagement before, during and after the event. Find out more here. |
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| Tourism business benefits from Work Bonus |
| Looking for mature and experienced staff to help meet a workforce shortage? Older Australians have more incentive to work due to temporary changes made by the government to the Work Bonus. Austrade has developed a kit of materials to help explain and communicate the changes. Download information here. |
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| Micro-credential courses in sustainability |
| EarthCheck has partnered with Typsy to build industry knowledge of how to action sustainability in their business across three unique courses. Sustainability 101: An introduction to sustainability at home and at work. Suitable for employees at all levels, this course introduces concepts, dispels myths and showcases exciting innovations shaping the future of sustainability. Sustainability Management: Designed for operational managers this course introduces the processes to embed sustainable practices across your organisation. From policy to measuring and benchmarking your carbon footprint, this course shares tips on how to put theory into action. Sustainability and Your Experience Delivery: This course explores sustainable storytelling across the five phases of the visitor journey – dreaming, planning, booking, experiencing and sharing – to ensure you’re exceeding expectations. Find out more here. |
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| Our Country 360 launches in Brisbane this weekend |
| The Australian Geographic: Our Country 360° Cinematic Experience is launching at the Brisbane Convention and Exhibition Centre this Saturday (11 March). Debuting in Sydney in late 2022 and now moving to Brisbane/Meeanjin, the Our Country experience is a 40-screen multi-sensory experience that provides a never-before-seen perspective on Australia’s breathtaking wilderness, celebrating the grandeur and diversity of Australia’s wild places. Our Country will now be introduced by iconic Australian actor, Jack Thompson. For more information and to buy tickets, visit the Our Country 360 website. |
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| BridgeClimb to host Climb for a Cause in support of mental health charity |
| Following an inaugural event last year which saw over 550 participants and more than $70,000 raised, BridgeClimb Sydney is thrilled to announce the return of its Climb for a Cause charity event on Sunday, 7 May 2023, supporting Black Dog Institute, Australia’s leading mental health research institute. For one day only, individuals, groups, and organisations can come together to ascend the magnificent arches of the Sydney Harbour Bridge while raising awareness and important funds towards a mentally healthier world. |
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